We recently completed work on a brand-new website for the Darlington based business, HPI Heating & Plumbing Installations. We were asked to build this website as part of the current digital marketing package which we are offering HPI, which also includes Social Media, SEO and Graphic Design work. In this blog we will be talking you through some of the key areas which we focused on during the build of this website.
HPI are a company who are highly accredited and hold a large amount of responsibility, given their status on the Gas Safety Register. We made sure to make the image of the company reflect their professional nature. We carried out a lot of research and worked closely with our client to make sure we included all relevant association logos and industry specific terminology.
We were asked by this customer to optimise this website so that it could appear higher up the search engine rankings. We used a range of techniques to make the website SEO friendly, including the use of keywords, backlinks and internal linking. Since we started our SEO work with this site, it has gone from being non-existent in the top 50 results to being on page 1, meaning this business is now more visible online to thousands of potential customers. We are always carrying out more work to ensure this website keeps moving up the search engine rankings as time goes by and keeping up with competitive keywords.
With all websites that we manage we place a strong emphasis on ensuring the website is fully responsive, performing to the highest standards across all different devices. We recognise how many people in the current day use smartphones and tablets, so it is vital that any websites we build offer simple and enjoyable use when on the move.
Why not visit this website and take a look at our work at hpiheating.co.uk or if you think that we could be the people to build your website call us on 01325 711050.
- On 28th November 2018